Sid began his career at Vidal Sassoon in Beverly Hills assisting some of the best hairdressers in the world. His journey with Vidal Sassoon gave him a chance to work in London and San Francisco. In London his first big experience was working along side the Creative Team at Saint Martins fashion show. In San Francisco he was able to work in the education center for Vidal Sassoon and help with the assists training program. This is where Sid fell in love with educating the next generation of hairdressers. Sid’s next challenge came at Mercer Street Salon in San Francisco where he took on the title of Creative Director. The past five years he has worked with Leonor Greyl on Fashion Shows and in Salon Training. Sid has worked the Casa Event the last three years working with collections from Valentino, Micheal Kors and Donna Karen. Sid currently joined Sojourn Education Team out of LA as a Salon Educator. Sid is trained in Brazilian Blowout & Marcia Teixeira Keratin Treatments. Sid continues to push his desire for learning taking various color Classes with Wella & Schwarzkopf Color lines.